Love Rescues Privacy Policy
This privacy policy tells you what to expect us to do with your personal information.
Contact details
What information we collect, use, and why
We collect or use the following information for service updates or marketing purposes:
• Names and email addresses
• Marketing preferences
• Website and app user journey information
We collect or use the following information for research or archiving purposes:
• Names and email addresses
• Website and app user journey information
• Personal information used for administration of research
• Personal information used for the purpose of research
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
• Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. You can read more about this right here.
• Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. You can read more about this right here.
• Your right to erasure - You have the right to ask us to delete your personal information. You can read more about this right here.
• Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. You can read more about this right here.
• Your right to object to processing - You have the right to object to the processing of your personal data. You can read more about this right here.
• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. You can read more about this right here.
• Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. You can read more about this right here.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information for service updates or marketing purposes are:
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
We have a legitimate interest in keeping rescue centres and potential adopters informed about the development of our platform and related services. Our goal is to build a service that meets the real needs of users, including animal rescue organisations and individuals interested in adoption. Communicating updates, service improvements, or opportunities to participate in shaping the platform (e.g. via surveys or events) benefits users by giving them a voice and keeping them informed about something they have shown an interest in. We only contact individuals or organisations who have expressed an interest in Love Rescues and provide an easy way to opt out at any time. We believe the impact on individuals is minimal, while the benefit of staying engaged and co-creating a better system for animal adoption is significant. We take care to avoid any unnecessary or intrusive communications and balance our interest in growing the platform with the privacy rights of our users.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for research or archiving purposes are:
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
We have a legitimate interest in collecting and using personal information to support research and development of the Love Rescues platform. Our aim is to design a platform that genuinely addresses the needs and challenges of rescue centres and adopters. To achieve this, we gather feedback and insights from users and stakeholders through surveys, interviews, and form responses. This helps us make evidence-based decisions and ensures the service is user-centred, ethical, and fit for purpose. The information collected is handled with care, used only for internal planning or anonymised analysis, and is never used in a way that could cause harm or lead to unwanted contact. Individuals can opt out of participation or request their data be removed at any time. The potential impact on individuals is low, while the benefit of shaping a more effective animal adoption system is significant.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Where we get personal information from
• Directly from you
How long we keep information
We retain personal data only for as long as necessary to fulfil the purpose for which it was collected, such as responding to enquiries, gathering feedback, or sharing platform updates. We review our data regularly and delete personal information that is no longer needed. Individuals can request deletion of their data at any time by contacting us.
Cookies and tracking technologies
We use cookies and similar technologies on our landing pages to understand how visitors interact with our surveys and forms. These help us improve user experience and measure engagement. Where required, we ask for your consent before placing non-essential cookies. You can manage your preferences using the banner shown on our pages or via your browser settings.
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Last updated 29 May 2025
© 2025 Love Rescues. All rights reserved.